To build a sustainable age by 2030, BSG launched the ‘BSG for SDG’ initiative in 2021, with the motto: ‘Towards 2030: Achieving SDGs through Sustainable Human Behaviour.’ This initiative is in sync with the 17 Sustainable Devlopment Goals (SDGs) which focus on leaving no one behind.

Sustainable Human Behaviour

Sustainable Human Behaviour (SHB) refers to an individual undergoing an inner transformation to genuinely care for and think of others’ well-being in accord with the spirit of respecting the dignity of each life — be it the life of a plant, animal, or human. This will lead to the creation of a sustainable new age. Furthermore, it is equally important that this fundamental inner transformation should be sustainable, that is, the respect and consideration one shows to others should be sustained over time and become a way of life, a lifestyle; only then will it create a lasting impact. SHB is in fact, a combination of the words ‘human revolution’ and ‘sustainable behaviour’.

SHB truly resonates with the spirit to think consciously of the well-being of others and to reflect how our day-to-day actions are impacting them. All the major problems facing the world ultimately begin from us, human beings. Therefore, the solution for lies with human beings as well.

Watch this short video to understand more about Sustainable Human Behaviour:


Under the ‘BSG for SDG’ initiative, BSG is focusing on spreading greater awareness on the 17 SDGs and encouraging others to take urgent action on the SDGs. Various actions being undertaken under the ‘BSG for SDG’ initiative include:

BSG launched an exclusive ‘BSG for SDG’ mobile application and website that serves as a one-stop-platform where people can learn about the concept of sustainability in an easy-to-read and easy-to-understand manner, connect with like-minded individuals who are taking inspiring action on the SDGs, and contribute to the SDGs by uploading their personal actions that depict how they are adapting ‘sustainable human behaviour’ to lead a sustainable life.

These SDG actions of individuals uploaded on the app help in creating a chain reaction of encouragement for all humanity – they serve as a source of inspiration for countless others to do their bit in achieving the SDGs. They help makes SDGs relatable. They provide a direction as to how we all can contribute to the SDGs by taking small steps in our life.

Sustainability Initiatives by BSG


Since 2021, BSG has been organizing a sustanability exhibition titled ‘Seeds of Hope & Action (SOHA): Making the SDGs a Reality’ in various institutes of India. The SOHA exhibition raises awareness amongst the young students on climate change, the SDGs, and the role of youth. On an average, roughly 3 to 4 SOHA exhibitions are held in different educational institutions every month.


BSG has launched SDG Clubs across educational institutes in India. These student clubs are designed to raise and foster SDG ambassadors in society.


BSG’s bimonthly newsletter titled ‘SUSTAINABLE’ is based on themes such as “Youth and Sustainability”, “Women Empowerment”, and “Climate Change”. This e-newsletter provides information on various aspects of Sustainability under the tabs of ‘Learn’, ‘Reflect’, and ‘Empower’.


BSG is raising awareness on the 17 SDGs via its monthly organ journal – ‘Value Creation Times’ with a readership of close to 50,000 BSG members.


Short, curated videos on SDGs are available on BSG’s official YouTube and social media pages.

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